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Century Business Media IPO ● Open · final day · closes Sep 16

SMEBook BuiltBSE SMESep 11 – Sep 16, 2026

Century Business Media (incorporated 1999, Patna) provides out-of-home (OOH) advertising, focused on airport OOH (inside and outside terminals) and railway OOH. It holds exclusive advertising rights for OOH space outside station campuses across the East Central Railway zone — 714 stations spanning the Danapur, Dhanbad, Mughalsarai, Samastipur and Sonepur divisions — plus platform-screen-door rights at Howrah and Esplanade metro stations. Clients span banking, insurance, FMCG, healthcare, infrastructure and government bodies.

Live Status

Subscription & GMP

Subscription is live from NSE + BSE bid data. GMP is an unofficial market indicator.

Subscription · Final day · Sep 16, 11:39 AM IST — latest available (closes today)3.2× overall
1×
QIB
7×
Individual
1.7×
NII / HNI
1.6×
Overall
3.2×
Grey Market PremiumUnofficial
Nil so far
Est. listing price ≈ ₹74 on issue price of ₹74
!GMP is unofficial and unregulated. Treat it as sentiment only — never a basis for a decision.
Last updated: Subscription: Sep 16, 11:39 AM IST · GMP: Sep 16, 12:00 PM IST — no premium quoted
Issue Details

Snapshot & Timeline

Verified against RHP, cross-checked on NSE & BSE.

Sep 11
Opens
Sep 16
Closes
Sep 17
Allotment
Sep 18
Refund/Demat
Sep 21
Listing
Issue Structure
TypeSME · Book Built
Face Value₹10
Fresh Issue₹17.11 Cr (100% fresh)
Offer for SaleNone
Market Cap≈ ₹64.83 Cr
Reservation & Parties
QIB (incl. anchor)~47% (incl. anchor)
NII / HNI~14%
Retail~33%
Lead ManagersHem Securities
RegistrarKFin Technologies
Company & Financials

FY24–FY26 Trend (₹ Cr)

Restated consolidated figures from the RHP.

MetricFY24FY25FY26YoY
Total Income32.2736.9146.76+27%
PAT3.684.705.56+18%
PAT Margin11.4%12.7%11.9%—
Post-issue EPS
₹6.34
P/E
≈11.7x
ROE
36.44%
Figures from the RHP. FY26 = year ended Mar 31, 2026. P/E on post-issue EPS ₹6.34 (pre-issue ~8.6x); ROE ~36.4%, RoNW ~30.8%, ROCE ~30.1%, PAT margin ~11.9%, debt/equity ~0.44, P/B ~2.65, EBITDA margin ~18.5% (FY26). Full balance-sheet lines not disclosed in available sources — verify against the RHP before publishing.
Valuation vs Peers

Is the price fair?

From the RHP "Basis for Issue Price". Price (P/E) beside quality (ROE).

CompanyP/EROENet Margin
Century Business Media11.7x36.44%11.9%
No clean listed OOH-advertising SME peer of similar size surfaced; larger listed OOH names trade at widely varying multiples. On its own, Century is reasonably priced (~11.7x) for a ~36% ROE, low-debt business. Add the RHP 'Basis for Issue Price' comparables before publishing.
Promoters & Use of Funds

Who runs it & where the money goes

Promoters
PromotersShashi Kumar Chaudhary, Seema Chaudhary
Pre-issue100%
Post-issue73.61%
Objects of Issue
Capex — purchase of media assets—
Security deposits for airport advertising rights (Patna, Deoghar, Darbhanga)—
Repayment of certain borrowings—
General corporate purposesBalance
100% fresh issue — no OFS; proceeds fund media-asset capex, airport-advertising security deposits (Patna, Deoghar, Darbhanga) and debt repayment. Promoter holding falls from 100% to ~73.61% post-issue.
The Balanced View

Strengths & Risks

The part most sites skip — both sides, from the RHP.

Strengths
  • Strong returns — ROE ~36%, ROCE ~30% and healthy ~12% net margins, with reasonable ~11.7x pricing.
  • Steady growth — income ₹32.3 → ₹46.8 Cr and PAT ₹3.7 → ₹5.6 Cr over three years.
  • Exclusive concessions — OOH rights across 714 East Central Railway stations plus airport and metro display space, a barrier to entry.
  • All-fresh, low-debt issue — 100% fresh (₹17.11 Cr), debt/equity ~0.44; proceeds fund growth assets and deposits.
  • Diversified, blue-chip-leaning clientele across banking, insurance, FMCG, healthcare, infrastructure and government.
Risks
  • Concession-dependent model — revenue relies on railway/airport/metro advertising rights that must be renewed and paid for (part of the raise is airport security deposits); loss or non-renewal is a key risk.
  • Very small, thinly-traded SME — ₹17 Cr issue, ~₹65 Cr market cap, 59 employees; low post-listing liquidity and high volatility.
  • No grey-market premium quoted — a muted early listing signal.
  • High minimum ticket (~₹2.37 lakh) limits retail participation; promoter holding ~73.6% post-issue.
  • The book is ~3.18× on the final day (QIB 7.03×, retail 1.66×, NII 1.63×) as demand broadens; the grey market has quoted no premium.
Post-Listing Review

Did the signal hold up? Updates after Sep 21

We close the loop — issue vs listing price, listing-day gain, and whether the call was right.

Listing Price
—
Listing Gain
—
Our Call
Neutral
FAQs

Century Business Media IPO FAQs

Common questions about the Century Business Media IPO — GMP, price, dates, allotment and more.

What is Century Business Media IPO GMP today?

As of the latest update (Subscription: Sep 16, 11:39 AM IST · GMP: Sep 16, 12:00 PM IST — no premium quoted), the grey market premium (GMP) for Century Business Media IPO is around Nil so far, implying an estimated listing price of about ≈ ₹74. GMP is unofficial & indicative

What is Century Business Media IPO price band?

The price band is ₹70 – ₹74 per share (face value ₹10).

What is Century Business Media IPO lot size?

The lot size is 1,600 · min ₹2,36,800 per application.

When is Century Business Media IPO allotment?

The tentative basis-of-allotment date is Sep 17.

When will Century Business Media IPO be listed?

The tentative listing date is Sep 21, 2026 on BSE SME.

What is the expected listing price of Century Business Media IPO?

Based on the current grey market premium of Nil so far, the estimated listing price is around ≈ ₹74 — this is unofficial and not a guarantee of the actual listing price.

Should I apply for Century Business Media IPO?

Our view: Neutral · May Apply
In simple terms, Century Business Media sells outdoor advertising space — hoardings and displays at railway stations, airports and metro stations — and it does so profitably, earning a high return on its money (~36%) at healthy ~12% margins, with the whole issue being fresh money for the company. The pricing is reasonable for an SME (about 12 times earnings). The things to weigh: the business leans on exclusive advertising concessions (it holds OOH rights across 714 East Central Railway stations and some airport/metro space), and such rights must be renewed and paid for — part of the money raised is airport security deposits; it is a very small company (₹17 crore raised) on a large ~₹2.37 lakh minimum ticket; and the grey market has quoted no premium. Demand has broadened as bidding closes today — the book is about 3.18 times overall, with QIB ~7.0 times and retail and NII now around 1.6 times each. It is a reasonably-priced, profitable niche story for someone comfortable with the thin liquidity, concession risk and volatility of a tiny SME — otherwise sitting out a nil grey-market signal is fine. This is IPOSignal's research view, not investment advice.

What is Century Business Media IPO subscription status?

As of Final day · Sep 16, 11:39 AM IST — latest available (closes today), the issue was subscribed 3.2× overall — QIB 7×, Individual 1.7×, NII / HNI 1.6×.

Who is the registrar of Century Business Media IPO?

The registrar is KFin Technologies; the lead manager(s): Hem Securities.